During September 2018, Mexico City suffered a mega water shut down that lasted 5 entire days and affected the most populated areas of the city. A terrible event for everyone, but a big opportunity to introduce Batiste Dry Shampoo into the market.
And we did it by hacking the media all Mexicans in the city were paying attention to during those days: The Resident Notice.
Gold - Effie México 2019 - Real Time Marketing / Bronze - Small Budgets / Bronze - Beauty, Hygiene and personal care
- Círculo Creativo de México 2020 - Marketing Directo
Shortlist - Festival El Sol 2019 - Direct Marketing
